After a massive weekend of photographing babies one day and a formal themed Christmas party the next, I finally had time late on Sunday afternoon to do a few test shots of Hats. A Queensland clothing company has approached me to shoot their hats and shirts for advertising and online sales. I needed to present them an idea of what we can do for them.
The setup for this was very easy. Obviously for the actual shoot I will use a table and not my super comfy lounge.
I made use of all 3 of my lights. 2 bare bulb @1/4 power and the other shot through my umbrella @ 1/4 power.
Using my large white foam core boards I setup one as the base and the other about 2 feet behind the hat as my background. This board will provide fill-light that will bounce back at the hat.
I shot from underneath the right corner of the umbrella. This gave me a nice angle on the hat with its leading logo on the peak of the hat.
I achieved a black shadow inside the hat by rolling up my black reflective umbrella material into a ball and sticking it inside the hat. Not sure I will go with this in the actual shoot as the hats will be the truckie style.
I then headed off to Photoshop to cleanup the image and make sure my white backdrop was pure white.
- Added a Levels Adjustment Layer, and made sure my surrounding white areas are pure white
- Added a Curves Adjustment Layer with a slight S Curve
- Added a Colour Adjustment Layer to improve the yellows and greens
- Added a Vibrancy Adjustment Layer and boosted the colours a little
- Cropped the image to a tighter fit
The Client is very happy with the results of the test shoot and has set me up with 9 different hat designs to shoot and a heap of Mens shirts. I will blog about the actual shoot soon and let you know who the Clothing company is. Oh and BTW the designs of their gear are very funky.
Tags: clothing, lighting, Photoshop, Product, setup, strobist, umbrella

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It looks great, I hope you get the company’s contract!